Toyota may keep discounts after strong March sales
Reuters
--
Toyota Motor Corp may keep aggressive discounts available for U.S. consumers beyond this month after unprecedented incentives sent its U.S. sales sharply higher in early March, an executive said on Friday.
Toyota's U.S. sales surged by 40 percent in the first 10 days of March compared to the year-earlier period after the automaker offered zero-percent financing and other incentives, Don Esmond, senior vice president of Toyota U.S. sales, told Reuters in an interview.
Esmond said Toyota would evaluate March sales results and reaction from dealers and consumers before deciding whether to extend the discounts, which the company called its most "far-reaching sales program in history."
Read the Full Article